ABOUT.
The future of Kulture is here.
founder mission
Born in Korea and raised in the U.S., Kim Min Ju is the founder of The Kulture (formerly known as “JuJuondaJem”). With a background in luxury fashion, marketing, branding, and high-ticket sales—and over 15 years of competitive golf shaping her discipline—she blends heritage with innovation to empower creatives through artistry, education, and financial freedom.
our Philosophy: k.u.l.t.
At the core of The Kulture is KULT — a set of values that guide everything we create, teach, and share.
K — Knowledge
We believe knowledge is the highest currency. We equip creatives with the tools, skills, and wisdom to elevate their craft and independence.
U — Unity
Community over competition. We build bridges between cultures, industries, and individuals to create something greater together.
L — Love
Our work is rooted in love — for heritage, for self-expression, and for transformation. Love is what makes luxury meaningful.
T — Transformation
True artistry is evolution. We inspire growth, turning creativity into empowerment and challenges into opportunities.